AI-Powered CRO Advancing Precision Biophysics and Predictive Discovery
“We provide CRO services for SPR and we empower biophysics research with AI-driven experimental design and data insights”
Our Services
SPR Analysis
Full binding kinetics (kon, koff, KD), Screening, Assay Development
Sales and Marketing
Commission based Instrumentation sales, Sales collaterals , Technical writing
SPR Support
Experimental Design Help, Data analysis and analytics help, SPR training
Partnership & Collaboration
Seeking collaborative partnerships to jointly advance biophysics research by integrating Selling science’s AI‑driven experimental design and SPR analytics into partner programs.
Open to strategic collaborations with academic labs, AI drug‑discovery platforms, and biotech teams to validate pipelines, co‑develop methods, and share educational resources that accelerate discovery
Surface Plasmon Resonance Analysis
Surface Plasmon Resonance (SPR) is a cutting-edge technology that lets scientists observe molecular interactions in real time, without the need for labels or chemical modifications. By precisely measuring how molecules bind, how quickly they associate and dissociate, and how strong these interactions are, SPR provides unparalleled insight into the dynamics of biological processes. This information is crucial for drug discovery, antibody development, and protein research, because understanding not just whether molecules interact, but how they interact, enables smarter decision-making, faster development, and higher confidence in selecting effective therapeutics.
Advantages of SPR
Label-free technology
Full kinetics analysis (kon, koff, KD)
Real time, continuous flow and data
High sensitivity (pM)
Wide range of applications in drug discovery
Samples we work with:
Antibodies
proteins
peptides
small molecules
Nucleic acids
Fragment based screening
Other samples
Services Offered by Selling Science
Kinetics/ Affinity
Characterization of binding kinetics and affinity for proteins, peptides, enzymes and etc.
Screening
Fast screening services for mAbs and small molecules library.
Epitope Binning
Epitope mapping service to find unique epitope for your mAbs library.
Assay Development
Working on new binding assay? We can help you optimize and develop your assay.
Outcome with Selling Science
Optimized Assay for your binding project
Access to our proprietary AI-based experimental design and data analysis platform
Processed SPR data report with all the experimental notes
Raw SPR data for you to keep
Sales and Marketing Services
Are you a scientific instrumentation company looking to strengthen your marketing and sales impact?
At Selling Science, we help turn complex technologies into clear business value through strategic marketing, targeted sales support, and technical storytelling. From product launches to market expansion, we provide flexible, expert support. No long-term contracts required.
We work with instrumentation companies across diverse scientific fields, helping them communicate innovation, reach the right audiences, and accelerate growth. Let’s connect to discuss how we can help.
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Showcase how your technology works in the real world. We craft compelling, scientifically accurate application notes that highlight how your technology transform research experience, key workflows and benefits.
We also support White Papers.
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Communicate the technical depth behind your product with clarity. Our technical notes explain complex science in a way that builds trust and drives adoption.
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Grow your instrument sales without growing your overhead. We represent your technology on a commission basis, connecting you with the right customers and turning complex science into clear value.
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We build strong, qualified pipelines so your team can focus on closing deals. From market research to outreach campaigns, we deliver leads that convert.
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Stand out in a crowded market SPR market. We benchmark your instruments against other instruments to show and highlight the capability of your technology.
SPR Support Services
Unlock the full potential of your Surface Plasmon Resonance (SPR) experiments with expert guidance, AI-driven insights, and hands-on support from Selling Science. We help you design, execute, analyze, and optimize SPR workflows so your research is faster, more accurate, and more actionable.
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Optimize your experiments from the start.
We help you:Define clear experimental goals
Select sensor surfaces, buffers, and assay formats
Develop reproducible workflows for kinetic and affinity studies
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Turn raw data into actionable knowledge.
We provide:Comprehensive SPR data fitting and analysis
AI-driven insights for large datasets, revealing patterns and correlations that guide molecular design and research decisions
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Empower your team with practical knowledge.
Training covers:SPR fundamentals and assay design/optimization
Instrument operation and best practices
Advanced data interpretation
Guidance to ensure smooth, efficient SPR operation
Available onsite or remote, customized to your team’s expertise and instrument type.
What is Selling Science about?
We bring passion and fun back into the world of Biophysics!
Selling Science is an innovative Contract Research Organization (CRO) specializing in Surface Plasmon Resonance (SPR) services that deliver high-quality data and AI-powered insights for binding assays. By combining deep biophysical expertise with cutting-edge artificial intelligence, we make advanced SPR solutions accessible, actionable, and efficient for the life sciences community. Beyond data generation, SellingScience.ai serves as a collaborative educational hub, offering resources and training that empower scientists at every career stage. At Selling Science, we bring together innovation, expertise, and community to accelerate discovery in biophysics.
Hniang Khamh, Ph.D. (Founder & CEO)
With over a decade in Surface Plasmon Resonance (SPR), Hniang Khamh has turned her passion for biophysics into a bridge between science and innovation. From pioneering SPR research during her Ph.D. at NC State University to supporting researchers and leading SPR teams at Bruker and Nicoya Lifesciences, she’s gained a rare holistic view of the field. Through Selling Science, Hniang now empowers biotech and instrumentation companies with AI-driven experimental design, data insights, and hands-on SPR expertise, helping them accelerate discovery and bring meaningful impact to human health.
